YouTube Content Formats
Chicken Shop Date
Amelia takes your favourite stars for a date in a chicken shop.
Where did it start? The show started as a column in a youth run magazine when Amelia was 17 years old and has since grown into a wildly successful YouTube format. Produced with zero brand sponsorship to preserve its authenticity, Chicken Shop Date is our hero Dimz Inc. production where we manage all areas of ideation, production, and design as well as the marketing strategy and distribution of the content across socials.
The results: We’re celebrating our 10th Birthday this year! Over this time we’ve gained 500 million+ views on the episodes on Amelia’s YouTube channel alone, been the birthplace of the hit song ‘Jiggle Jiggle’ with Louis Theroux and collaborated with brands like Netflix, Aardman Animations and Sesame Street for extra special episodes. One thing we haven’t achieved? True love!
Amelia’s Cooking Show
Amelia is the chef who can’t cook!
Where did it start? The second original format on the Dimz Inc. slate is Amelia’s Cooking Show. Amelia has always wanted to have her own cooking show. The only problem? She can’t cook. In each 15-minute episode, Amelia and a special guest whip up a meal from 5 very special ingredients, all connected to the guest for a specific reason. Like all Dimz Inc. original productions, the ideation, production, design, and content distribution—handled in-house.
The results: In just a few years, Amelia’s Cooking Show has garnered more than 10 million views on YouTube, across just 11 episodes. However, Amelia still can’t cook…