Commissions
Celebrity Rebrand
Amelia attempts to give Channel 4's biggest celebrities the rebrand they don't need.
Where did it start? We were thrilled when Channel 4 approached us to collaborate on a content series, wanting us to create the concept, and team up with Rangabee Productions to bring the idea to life. Together, we developed an innovative interview series that showcased Amelia’s humour in a different light.
The results: The six episodes, which landed on Channel 4’s YouTube and featured Jamie Laing, Anna Richardson, Romesh Ranganathan and more, racked up a total of nearly 2 million views in 2022.
Fake News
Amelia probes famous footballers to find out whether their statements are true or false.
Where did it start? Once Pro:Direct approached us with their new YouTube concept, Amelia was immediately on board as a big football fan. This collaboration gave us the unique opportunity to tap into Pro:Direct’s unparalleled access to top players, which was really exciting, and we also got to share our expertise and advice on the edit.
The results: Across just 12 episodes within 2 seasons, we achieved over 12 million views on Pro:Direct’s YouTube alone, with various clips also hitting the millions on TikTok, Instagram and Facebook and creating some brilliant viral moments.
Who Cares?
Amelia takes to the streets to tackle the burning issues of the day.
Where did it start? In collaboration with UKTV channel Dave, our team developed a six-part YouTube series where Amelia took to the streets, using her unique interview style to ask the British public their opinions on burning issues - be it political, social or celebrity. Conceived by our in-house team, we partnered closely with Dave to bring the project to life.
The results: Not only did this series achieve over 650,000 views across just seven 10 minute episodes but we were able to connect with our audience over important matters, educating others in both a nuanced and entertaining way.