Amelia Reporting From:
The Oscars
Amelia attends The Oscars to flirt with the stars, mic in hand.
Where did it start? Dimz Inc. takes on the biggest night in Hollywood! Working in close collaboration with The Academy, together we created some of the most viral interviews from the 2024 award’s season. While The Academy handled the production, internally we worked across creative writing, social content ideation, editing and digital rollout.
The results: More than 57 million+ views on the content across Amelia’s and the Academy’s channels over a matter of days, and reaching the coveted trending spot on YouTube. Plus we were treated to an impromptu viral a cappella performance between Amelia, Ke Huy Quan and Cynthia Erivo!
The Oscars Luncheon
Amelia sits down with Oscar nominees for a candid conversation ahead of the big day.
Where did it start? As part of our 2024 partnership with The Academy, we helped create a ‘Pre-Luncheon Luncheon’ where Amelia sat down to chat with Oscar nominees like Billie Eilish, Finneas, Mark Ruffalo and more, all while enjoying some chicken nuggets and chips. Think Chicken Shop Date, with a fancy twist.
The results: We achieved more than 15 million views on the content across Amelia’s and the Academy’s channels over a matter of days, as well as sparking a viral meme between Amelia, Finneas and Billie Eilish.
The Barbie Premiere
Amelia attends the Barbie Premiere to quiz the stars about how to find her own Ken.
Where did it start? We brought our creative expertise to one of the most anticipated film premieres of the year. Partnering with Warner Brothers and Sassy Create, we produced a series of standout interviews between Amelia and the cast that rolled out over our channels the following day.
The results: Amelia’s content received over 81 million views across the 32 posts we shared on our channels. With over 10m engagements on our content alone, some standout moments (notably with Ryan Gosling) were trending on Twitter within hours.
Gucci At Milan Fashion Week
Amelia heads to Milan fashion week for advice on fashion and flirting.
Where did it start? We joined forces with Gucci at Milan Fashion Week in both 2023 and 2024, bringing fresh, authentic interview-style content to one of the fashion world’s most anticipated events. Both activations were handled entirely in-house, from creative writing, concept ideation and production, to filming, editing and digital rollout.
The results: Both activations combined accumulated over 26 million views across Amelia and Gucci’s channels, with Amelia being regarded as the 2nd Most Impactful Creator at Fashion Week in 2023.
GQ Man Of The Year Awards
Amelia attends the GQ Man Of The Year Awards to flirt with the stars, mic in hand.
Where did it start? Dimz Inc. made its mark on one of the most prestigious nights in men’s fashion and culture in 2022, 2023, and 2024. Partnering closely with GQ, we crafted a series of unforgettable interviews with stars like Jeremy Allen-White, Stormzy, Andrew Garfield and more.
The results: The star-studded interviews from 2023 achieved over 21 million views in just over 24 hours. The highlights? Amelia asking Jeremy Allen-White on a date and learning how to properly pronounce Paul Mescal’s name, thanks to Andrew Scott.
Other red carpet moments Amelia and the Dimz Inc. team have collaborated on include - BRIT awards, MTV VMA’s and Dune Part 2 Premiere. We have also done bespoke reporting from festivals such as Coachella, Reading and Wireless festival. Creating unique and memorable content that cuts through - generating millions of views and viral moments.